A really cool video talking about the concept of brand ambassadors, finding the right fit for your brand and the importance of choosing a believable ambassador.
INFLUENCERS in-depth Series / STEVE STOUTE from R+I creative on Vimeo.
UK based online fashion retailer ASOS has released a creative new promotional video. The video features looks from various cities around the world and on the interactive version you can select items of clothing from the dancers and purchase them via the online shop.
ASOS has recently made a big move on the Australian market setting up operations down under and also employing a PR agency. With free shipping within Australia and large range of products could this move hurt retail in Australia? Only time will tell.
Film Victoria is the State Government agency that provides strategic leadership and assistance to the film, television and digital media sectors of Victoria. They invest in projects and people, and promote Victoria as a world-class production destination nationally and internationally. We were commissioned to create a feature booklet and website promoting Victoria as the prime destination for Post Production and Visual effects. The result was a visually inspiring communication piece that showcases not only Victoria as a centre for VFX and post production excellence but also introduces the companies and talent that make up the Victorian post and VFX industry.
Changing Education Paradigm from Mike King on Vimeo.
This is an extremely interesting video about the current education system and really questions the idea that it is truly educating us. With the addition of some entertaining diagrams this video is definitely worth a watch and will leave you with something to think about!
Creative new EA sports ad for the new FIFA 2012 video game. We love it what do you think?
(Source: creativity-online.com)
Located in the sophisticated Carlton shopping district, boutique shopping centre Lygon Court has over 28 specialty stores and precincts covering everything from fashion, beauty, health and home to entertainment and food.
Following on from the successful re-design of the Lyon Court seasonal catalogues MergeRight were commissioned to develop a new branding to re-position the centre as one of Melbourne’s premium shopping experiences.
We have produced a number of campaigns and events from the complete design and publication of “380 Lygon”, a high end magazine showcasing the many wonderful shops and products at Lygon Court through to managing “Fashion and Film”, a bi annual fashion parade that is held at Lygon Court’s “Cinema Nova”.
Other campaigns have included the launch of the Lygon Court website as well as co-ordinating all 28 stores on targeted advertising campaigns.
