January 2012
1 post
3 tags
November 2011
6 posts
1 tag
Glamour x Facebook
Have print publications finally found a way to truly intergrate with online social media? http://adage.com/article/mediaworks/glamour-s-social-2-d-barcodes-performed-advertisers/230795/
2 tags
Under Amour x Brandon Jennings
NBA player Brandon Jennings has released he’s latest shoe with Under Amour. This is a really amazing achievement from a branding perspective as Under Amour is now a serious shoe manufacturer. Under Amour started originally producing compression garments for various sports and its quite a remarkable jump to take on some of the big shoe companies like Nike and Adidas. They now have a stable of...
October 2011
9 posts
3 tags
Take this Lollipop
A very clever Facebook viral by Jason Zada http://adage.com/article/digitalnext/jason-zada-created-facebook-s-scariest-viral-sensation/230609/
4 tags
WatchSpecsavers x Gordon Ramsay
3 tags
Foursquare
Very interesting article courtesy of adage.com. The article discusses the potential of Foursquare and how its success hinges on whether merchants will embrace it and use it to provide value to their loyal customers. This is spot on and although many businesses may be hesitant to take this on board i definitely think that this type of technology can increase sales especially for businesses who...
3 tags
Social Media x Cashmere Agency
Cashmere talk social media
5 tags
RIM/Blackberry x MergeRight
Case Study - RIM/BlackBerry Challenge: The mobile phone industry is cutthroat and as the agents for the BlackBerry range of mobile phones, Research in Motion (RIM) were wanting to both increase the knowledge about the BlackBerry Bold product amongst dealer staff as well as giving them the incentive and information to recommend the product ahead of other mobile phones/plans. In short getting...
1 tag
Chevrolet
Great video by Chevrolet! really great story and relays what the brands true qualities are values are.
Siri
A great reason to jump on board with the 4S, would be interesting to see how well this actually works.
3 tags
Geoffrey Rush stopped by the office
September 2011
10 posts
3 tags
The Bull
Creativity new commercial from Adidas featuring Derrick Rose of the Chicago Bulls.
WatchNew google wallet
4 tags
A day made of glass
Corning a manufacturing company specializing in glass and ceramics show how social media marketing can be used for B2B type sales as well. Utilizing social media sites like twitter, Facebook and Youtube has been extremely beneficial for businesses and has led them to increase there customer base and even market specific products directly to them. But how do you promote your business through...
3 tags
How Orabrush got into Walmart
3 tags
Influencers - Steve Stout
A really cool video talking about the concept of brand ambassadors, finding the right fit for your brand and the importance of choosing a believable ambassador.
INFLUENCERS in-depth Series / STEVE STOUTE from R+I creative on Vimeo.
3 tags
ASOS
UK based online fashion retailer ASOS has released a creative new promotional video. The video features looks from various cities around the world and on the interactive version you can select items of clothing from the dancers and purchase them via the online shop. ASOS has recently made a big move on the Australian market setting up operations down under and also employing a PR agency. With free...
5 tags
Film Victoria - 'Complete the Picture' Book
Film Victoria is the State Government agency that provides strategic leadership and assistance to the film, television and digital media sectors of Victoria. They invest in projects and people, and promote Victoria as a world-class production destination nationally and internationally. We were commissioned to create a feature booklet and website promoting Victoria as the prime destination for Post...
4 tags
Changing Education Paradigm
Changing Education Paradigm from Mike King on Vimeo.
This is an extremely interesting video about the current education system and really questions the idea that it is truly educating us. With the addition of some entertaining diagrams this video is definitely worth a watch and will leave you with something to think about!
4 tags
WatchCreative new EA sports ad for the new FIFA 2012 video game. We love it what do you think?
4 tags
Lygon Court
Located in the sophisticated Carlton shopping district, boutique shopping centre Lygon Court has over 28 specialty stores and precincts covering everything from fashion, beauty, health and home to entertainment and food. Following on from the successful re-design of the Lyon Court seasonal catalogues MergeRight were commissioned to develop a new branding to re-position the centre as one...